Top SportsbooksHere are some top bookmakers you can choose from
Best Sports BonusesHave a look at our top selection of welcome bonuses and free bets below
18+. New Customers only. Deposit and place a Β£5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x Β£10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a Β£10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
18+. First Single & e/w bet only. Odds of 1/1 or greater. 2 x Β£10 bet tokens. Free Bet stakes not included in returns. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions. Further T&Cs apply. Begambleaware.org
18+. New Customers only. Min. deposit Β£15. Bonus amount 100% of deposit up to Β£50. Wager deposit and bonus 8x within 30 days. 4/5 Min. single odds or 2/5 min. acca selection odds. Max. stake contribution equal to the initial bonus. Certain bet types and payment methods excluded. Full terms apply.
18+. Margin applies to certain markets only. Exact margin subject to fluctuation around 0%. Full terms apply.
18+. New Customers Only. Min. stake Β£10. Horse Racing bets excluded. No E-wallets. Applies to first settled bet. Bonus paid as a Β£10 Bonus Token. Bonus toker valid for 5 days. Full T&C's Apply. BeGambleAware.org
18+. New members. Β£10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable Β£10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
How We Rank the Best Bookmakers
The competition is very stiff between the best online bookies, which is something that benefits the customers. The stiff competition leads to better odds and prices as well as better welcome offers and sportsbook bonuses for new customers.
There are many factors to take into consideration when finding the best betting sites online, and these are the factors we think are the most important ones:
- Licence – Make sure the bookie is licensed to operate in your country. Customers from Great Britain are only allowed to play on bookies licensed by The Gambling Commission.
- Odds and payout percentage – To get the most out of your betting you should choose a bookie with competitive odds. The higher the payout percentage, the higher the odds.
- Variety of betting markets and sports – All bookies offer odds on the biggest events, although the selection of odds can vary a lot between bookies in the lower leagues and on the more uncommon sports. Make sure you choose a bookie with a good selection of odds and markets for the sports and leagues you are primarily punting on.
- Functions such as live betting, live streaming and cash out – The development of betting sites has been enormous over the past decade. Live betting is one of these functions which has developed quickly to match demand. Certain sites offer well developed live betting and live streaming functions now. The cash out function – where a bettor can close a bet before the end of the match in order to secure a win or cut their losses – is also something that has grown in popularity and is now offered by a number of betting sites.
- Welcome offer and promotions – Choosing a bookie with a good welcome bonus or promotion can provide a significant boost to punters’ betting bankrolls, especially when it comes to recreational bettors.
Payment methods and transaction fees – All major European bookies offer payments via debit cards, e-wallets, prepaid cards, bank transfers, and sometimes even cheques. But you should make sure they have your preferred payment option before you sign up. Another factor to take into consideration is fees for transactions to and from your account.
What Are the Different Types of Betting Offers?
Almost all betting sites have welcome offers for new customers to take advantage of. There are many different types of offers, which is why weβve categorised all the bonuses on our site. Below is a list and short description of all of the different types of welcome bonuses we list.
Free Bets are a very popular form of welcome bonus for new customers. A free bet is a sum of money the bookie gives you to bet with in their sportsbook. If you win, you get to keep the winnings but not the original sum of the free bet. Sometimes your winnings are returned without any requirements attached, but sometimes you have to wager your net winnings before you can withdraw them. There are some other types of free bets, such as risk-free bets and no deposit free bets.
Bet Β£10 Get Β£30
While Bet 10 Get 30 offers usually come in the form of free bets, some bookmakers may include a casino bonus as part of the Β£30, or even extra spins on top of the Β£30 bonus.
Many classic British bookies have had Bet Β£10 Get Β£30 offers at some point, and even if they are not permanent deals, it could be launched as a promotion around a major tournament or event.
No Deposit Bonus
A no deposit bonus is a bonus given to new players for simply registering a new account. This might sound very flattering, but all of the no deposit bonuses out there come with restrictions that you should be aware of.
A deposit bonus is an offer for players making a deposit to a sportsbook or casino. A deposit bonus is usually a percentage of your first deposit, and this can range anywhere from 25% up to as much as 500%. A deposit that is credited as 100% of the initial deposit is called a matched bonus.
The Evolution of Betting Sites
Betting sites do not look like they did ten years ago, or even five for that matter. It is a business with a constant arms race between the different actors. New functions and features are always in the pipeline with the goal of creating the best product possible.
Many people think that bonus offers are the most important factor for which bookmaker punters choose. But with our experience in the business, we know it is not.
Instead, other factors matter just as much. Different betting markets, interface, or a good and secure payment methods are just a few.
Improving Betting Features, Odds and Selections
So, what can you really bet on at a betting site? Well, as competition gets stiffer, the top betting sites are always trying to introduce new ways of betting, both in terms of events and special odds.
It has gone from just the old standard home/away win or draw bet types, to the betting sites now offering odds on cards, corners, or different handicaps. One popular way of betting is to use Asian Handicap.
When it comes to different sports or events on which bets can be placed, there is a plethora to choose from. Football, tennis, and horse racing events are among the most popular worldwide. The events that generate the most attention are the Fifa World Cup and English Premier League, but also Wimbledon, Cheltenham Festival and the Grand National.
In addition, lesser-known, modern sports and events are on the rise. The fact that several bookmakers have taken big steps towards offering a lot of possibilities for esports betting is an example of this.
One of the main struggles for all kinds of internet businesses is user experience. For online bookies, it is the same. This is also where one can find quite large differences between betting sites.
In general, punters are today expecting a great mobile version of the product, and in most cases a mobile app. We have seen many of the new, fresh bookies go for a mobile version as their main offering, which has helped them establish a presence on the market.
Bookies that succeed with the task of creating a great user experience, especially when it comes to navigation, easy deposits, and fast live betting, have seen success in recent years.
Deposits and Withdrawals at Betting Sites
One of the main concerns amongst players and bettors is the betting sites’ deposit and withdrawal methods. This is also an area that is constantly changing, though it also depends on what country you are from. Different countries offer different payment methods – some good, some bad.
In some countries, deposits and withdrawals are instant with specific payment methods. For punters, the main payment methods are still debit cards and e-wallets.
Some worry about safety when it comes to deposits and withdrawals – and it might be a legitimate concern – but, donβt worry, we are here for you. In general, security is very high. All major sites use encryption and secure coding to ensure that your money is safe. We would never list a bookmaker that could not be trusted.
As for deposit methods and withdrawals, the betting sites differ a bit. Some offer a lot of different options, from debit cards to e-wallets or bitcoin, while others only offer the bare minimum. Some deposit and withdrawal methods might include fees, so be sure to check all terms and conditions when choosing a payment method.
18+. New Customers only. Min. deposit Β£15. Bonus amount 100% of deposit up to Β£50. Wager deposit and bonus 8x within 30 days. 4/5 Min. single odds or 2/5 min. acca selection odds. Max. stake contribution equal to the initial bonus. Certain bet types and payment methods excluded. Full terms apply. 18+. T&C's apply
18+. New customers only. Certain countries only. API/RDT customers excluded. Min Β£10 Sportsbook/Exchange bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. No cashout. T&Cs apply. 18+. T&C's apply